Branding Basics

Brand Basics

  • Create a Brand Identity- Universal color scheme, fonts and letterhead to be used on all corporate documents and web properties.
  • Consistency- Use the same logo for all your web properties, social media and marketing materials.
  • Brand Voice- Choose your voice (authoritative, honest, creative, educational, comedic) and write, talk, advertise in this voice. Your brand voice should be used by everyone representing the company.
  • Reputation Management- Google your company name and consistently monitor your Google results. Good customer service is key to keeping your reputation favorable.