Blog

456041855_r2_c2
Jul 2
Jul 2

How to Write a Blog Post

Writing a Good Blog Post Blog posts are great for your website- they provide fresh and link worthy content. Writing an effective and successful blog can be time consuming in the beginning but will become easier once you have your structure and voice mastered. For starters, you need to understand how to write optimized content. […]

  Read more
185953136_r3_c4
Jul 2
Jul 2

Using WordPress for your Website

What is WordPress? From Wikipedia, WordPress is a free and open source tool and a dynamic content management system (CMS). WordPress websites are designed for the everyday user. You will need a programmer to integrate and customize the design, but after that you should be self sufficient. WordPress templates, or designs, typically cost under $50 […]

  Read more
Jun 0
Jun 0

Color Psychology for Branding

The first step in creating your corporate identity is selecting your color scheme. This palette will cover your logo, website, marketing materials and office decor. Understanding how color affects your consumers will help you market your products effectively. Don’t think colors impact your purchasing decisions? Would you go to a bakery that was black and […]

  Read more
May 0
May 0

Writing Optimized Website Content

Website Content Optimization Having optimized content on your website is important for two reasons: 1- your audience can engage easier and be more likely to convert and 2- the search engines use this content in their SEO scoring algorithm. First, it’s important to understand how a user interacts with a web page. The most common […]

  Read more
May 0
May 0

How to Write an Optimized About Us Page

Writing an Optimized About Us Page Users visit the ‘About Us’ page to read about the company and the team’s experience, accolades, education and ability to fill their particular need. The ‘About Us’ page is not an ‘all about you’ page, it’s a page to show ‘why you are so great at this job’. There […]

  Read more
Apr 0
Apr 0

Tips for Creating a Logo

Creating a Logo Pre-Design: Select the color scheme for your business. This palette will cover your website, business cards, paper goods and logo. The psychology of colors in business should be taken into consideration when selecting your color palette. Truly understand your audience and ideal clientele. You will want the logo to appeal to them. […]

  Read more
Mar 0
Mar 0

On-Page SEO Basics

Search Engine Optimization, SEO The key to a successful website is Search Engine Optimization (SEO). SEO is the basic communication between your website and the search engines, in essence it is a cheat sheet for the search engines to understand and navigate your website. A good SEO strategy will help your website rank better in […]

  Read more
Mar 0
Mar 0

Checklist for Creating a Brand

Branding Basics Brand Basics Create a Brand Identity- Universal color scheme, fonts and letterhead to be used on all corporate documents and web properties. Consistency- Use the same logo for all your web properties, social media and marketing materials. Brand Voice- Choose your voice (authoritative, honest, creative, educational, comedic) and write, talk, advertise in this […]

  Read more